One day after John Tavares defeated Pavel Datsyuk in the quarterfinals of the EA Sports NHL13 Cover Vote, an anonymous source leaked what appears to have been the Detroit Red Wings’ top-secret social media campaign for the vote.

What may have appeared to the twitter-verse as a minute-by-minute, highly reactionary onslaught of tweets, was in fact a carefully conceived plan of attack:

Step 1

Sleep on the New York Islanders for the first two-thirds of the voting period. (Who knows how a small market team made it to the quarterfinals in the first place?)

Step 2

After falling behind in the vote, reach out to various celebrities, who have no ties to your organization, in a “Twitter Fishing” campaign. (Step 2a - Pray for a retweet.)

Step 3

After failing to nail down a celebrity retweet, reach out to the Islanders biggest rival to try and get their fans to vote for Datsyuk.

Step 4

Always be gracious in defeat.

Disclaimer: This campaign was all in good fun. Team Tavares enjoyed going head-to-head with the good people of Detroit all week. We even miraculously avoided using “Dat-Suck” in any propaganda.

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